Beth Fulton est une agence de communication multimédia au profit de ceux qui ne cherchent pas le profit, ceux qui n’ont pas les moyens de s’acheter une campagne de communication. Et pour cette fois, c’est au mass media TV que l’agence s’attaque, en réinterprétant « Television », un poème du scénariste Todd Alcott. Le message est plutôt univoque, mais l’effet est réussi : on saisit tout de suite quel jeu pervers joue la télévision sur notre attention et nos habitudes de consommation.
Television is a Drug
« Television » de Todd Alcott
« Look at me. Look at me. Look at me, look at me, look at me. Look at me. No, no, no, dont look over there, look at me, look at me, look at me.
Are you looking at me? Is everyone looking at me? Do I have your attention? Good.
Dont get the wrong idea. Im not trying to take over your life. You need, what? What do you need? You need to, what? Go to the bathroom? Fine. Get up, goto the bathroom, come back, look at me. You need, what? You need to get something to eat? Fine. Get up, go to the kitchen, get something to eat, come back, look at me. You need to, what, sleep? Fine, get up, go to bed, go to sleep, get up, come back, look at me.
Okay. So we have an agreement. You will do what you absolutely need to do, and when your done, you will come back and look at me.
Dont worry about your schedule. I am here for you. I am here for you. Twenty-four hours a day, seven days a week, I am here for you. I am here for you. You need me, I'm here. Fair and foul, thick and thin, I am here for you. I am here for you. People try to tell you I'm bad? You tell them that I am here for you. Twenty-four hours a day, fair and foul, thick and thin, I am here for you. I am here for you. People try to tell you I'm bad, know what that sounds like to me? Sour Grapes.
You see what I--hey, hey, hey, hey, hey, no, dont look over there, theres nothing going on over there, look at me, look at me, look at me.
I've got stuff you wouldnt believe. Danger? Sex? Action? Death? Thrills? Comedy? All here, all in the next eight minutes.
Can you believe it? You can't. It's unbelievable. You can't believe it because its unbelievable! It's a miracle.
Just keep looking at me. Just keep looking at me. Just keep looking at me. Look at me, look at me, look at me, look at me, look at me. »*
* « Television » est paru dans le recueil « Spoken Word Revolution : Slam, Hip Hop & the Poetry of a new generation » de Billy Collins, édité par Mark Eleveld en 2003.
(Source et
Ocarina)A lire sur les Forums :
- KILL YOUR TV !!!
- L'abrutissement par la Télé
